international automated welding solutions gets a new look

ENGINEERED WEB CONTENT

Advanced Manufacturing Engineering Technology, Inc (AMET) approached us to brand a website catered to engineers and manufacturing companies looking for some of the most advanced automated welding products in the industry. We architected and designed their site to display massive amounts of technical documentation which was previously inaccessible. Now engineers can research all technical data and make informed purchases.

CREATIVE PROCESS

Logo development

Along with designing and building a new website, AMET’s 25th Anniversary proved to be an ideal opportunity to update their logo.

We employed industry research, client discussions and sketch exploration (some shown here) to lead us from a wide range of visual representations to a smaller group of possible icons. After three rounds of refinement, we arrived at the final logotype.

Website Design

After thoroughly researching industry competitors, we designed and presented a series of website options. Incorporating feedback from AMET and their sales team, we combined top-ranked ideas into a final design for approval before beginning the technical build.